Industry veteran Jeff Curry is joining Jaguar Land Rover North America as the Jaguar brand's vice president.
Curry, 43, has had more than 20 years in the automotive industry, and he was most recently vice president of marketing at Ferrari North America. Before that, he was Audi of America's e-mobility product manager.
He will begin on Aug. 13 and report to Andy Goss, president of Jaguar Land Rover North America, Jaguar said on Monday.
Curry has also been the vice president of automotive marketing for XM Satellite Radio, and he began his career in public relations at Land Rover North America.
"Jeff Curry is a major addition to our North American leadership team as the head of Jaguar at a time of tremendous opportunity for the brand," Goss said. "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."
Jaguar's U.S. sales -- benefiting from the new F-Type -- have climbed 25 percent this year to 9,411 units.
Jaguar and Land Rover's total U.S. sales were up 31 percent in July from the year-earlier period to 5,663 units and up 15 percent in the first seven months to 36,445 units, according to the Automotive News Data Center